Luke & Rory Rebrand
Luke & Rory are real estate agents in Washington State. They are doing well taking care of their customers needs. With a heart for people and the places where they live, they need a logo and branding that speaks more of the Northwest and a website that tells more of their story.
The new logo gives a distinct Northwest flavor.
Previous Logo
New Logo
Color
Deep rich earth tones bring to mind the warmth and comfort of a home in the Pacific Northwest. A warm fire surrounded by a stack of pine and fir logs bring thoughts of hearth and home, a place to get in out of the rain.
Typography
Athena Rustic seemed like an easy choice for Luke & Rory’s rebranding. They needed something rustic, weathered, and yet comfortable and familiar, like that favorite pair of jeans or the letters on the wooden sign at the campground. The rain of Washington State has weathered it but its still standing strong.
Patterns
I created the alder cone vector used in the branding and logo from this photo I took of alder cones I found near my home in Tahuya, WA. The gold and brown pattern on the bottom left is an enlarged version of a portion of the vector. The pattern on the top left is made of many of the cones placed in differing angles. They are taken right from the heart of WA state!
Environmental Contact
“Home is where the heart is.”
Check out the entire project!